Adaptable, mission-driven leader with global experience in defence, expeditionary command, entrepreneurship, and elite sport. Former British Army Captain with operational leadership in UN peacekeeping, ceremonial duties, and Belize jungle deployments. Skilled in leading teams under pressure across diplomacy, security, and international engagement. Commercially transitioned via founding a UK clothing brand and developing a horseback safari in Kenya’s Maasai Mara, scaling to 97 riders/month. BSc and MSc in Management with Innovation from the University of Bristol. Background in semi-professional motocross and national surfing brings deep insight into performance culture and resilience.

British Army Officer, Household Cavalry Regiment

2021 - 2025

Troop Leader – Hyde Park Barracks (London)
Divisional Commander and Troop Leader on ceremonial duties including the State Opening of Parliament, State Visit for Emperor Naruhito of Japan, and the King’s Birthday Parade.

• Led division in preparation and execution of ceremonial duties, managing soldier and horse logistics, state kit, and performance under public/media scrutiny.

• Oversaw welfare, training, and career management for soldiers aged 17– 45, providing guidance and legal representation when required.

• Hosted VIPs, Royal Family members, donors, and livery companies at Hyde Park Barracks, delivering tours and events.
  
  

Platoon Commander – UN Peacekeeping Tour (Cyprus)
Commanded a platoon of 30 soldiers on operational tour.

• Coordinated political engagements between Greek and Turkish Cypriot leaders, managing security, logistics, and media control.

• Directed platoon-level response during local tensions, preserving UN integrity under international scrutiny.

• Managed patrols, training, and welfare to maintain soldier readiness throughout deployment.

• Captained Mobile Force Reserve team in the Peacekeeping Skills Competition.
  
  

Troop Leader – Belize Jungle
Led 12-man team on 10-week deployment in challenging jungle conditions.

• Directed pre-deployment training in weapons, medical readiness, cultural awareness, and jungle warfare doctrine.

• Oversaw acclimatisation, tactical exercises, navigation, and communications during operations.

• Achieved mission success in scenario-based combat simulations.
  
  

Pegasus Company

• Completed one of the British Army’s most demanding airborne selection courses.

• Spearheaded training for Household Cavalry soldiers, leading multiple to successful completion.

Collection In The Wild - Equine Operations Lead (Kenya)

2025 - Present

(Transitional leadership role following military service)

• Led the development of a horseback safari venture in the Maasai Mara, applying structured military leadership in a commercial tourism context.

• Built operational workflows from scratch: customer logistics, horse team management, supplier coordination, and safari product development.

• Managed guiding operations, client engagement, marketing, and new concept rollouts.

• Scaled monthly riders to 97+ through targeted promotion and operational optimisation.

• Produced performance, budget, and welfare reports to inform strategic decisions.

Founder, Firx Clothing (Cyprus/London) 

2023 - Present

Created and launched a distinctive line of pure wool Nehru gilets targeting niche markets in the UK. Drove all business facets, from design to strategic marketing, operations, sales, and financial management. 

Responsibilities: 

• Designed Nehru gilets, managing materials, structure, cut, features, and fit. Coordinated with Greek Cypriot tailor and fabric supplier on cost negotiations, production timelines, quantities, and quality control. Oversaw shipping to the UK, including logistics and cost management.

• Managed full financial operations, including production, marketing, shipping, photography, brand development (packaging, logo, communications), platform access, and website creation. Delivered financial forecasting, loan structuring/repayment, sales tracking, and invoicing.

• Achieved break-even within four months by marketing exclusively through a single channel and implementing cost-saving measures, such as creating an in-house photography setup and minimising overheads.

Semi-Professional Off-Road Motorcycle Racing (UK & USA)

2011 - 2013

Competed semi-professionally in the UK motocross circuit, racing for the Moto-Ward Racing Team in 2012. Participated in major national series including the British Youth Nationals, British Masters Series, and Red Bull Youth Motocross Series, earning a 3rd place overall in the 2012 British Youth Masters Series.

In 2013, relocated to California to train under two-time world motocross champion Sébastien Tortelli, competing in regional and national events across the US. The professional racing pursuit was concluded following injury.

National Level Surfing (Jeffreys Bay, South Africa)

2005 – 2006

Represented at national level in South Africa in the U11 and U12 divisions, reaching the semi-finals in national competitions and ranking among the top surfers in the country for the age category.